ZLGRUNGENIERun Genie

This document and its contents are under limited distribution by Engine Digital Inc. (The Agency). As this document contains information and material that The Agency considers confidential, proprietary, and significant for the protection of its business; the distribution of this document is limited solely to The Client and employees of The Client. In reading this document, The Client agrees that any release of the materials contained herein to other parties will be done only with express written consent of The Agency. adidas Run Genie Manual Date: 24/04/15 Client / Project Client Name adidas Client Contact Katrina Lee Project Name Run Genie Email [email protected] Docket ADRG1403 Telephone 1.503.341.5167 Agency Team Producer Rachel Zuccolin Writer David Look Email [email protected] Email [email protected] 1.0 Run Genie Engine Digital • Copy Deck 2 1.0 Say hello to Run Genie Run Genie is an interactive sales tool that enables a sales associate, without any special training, to assess a customer’s running style so they can recommend the best shoe for them. With data collecting pods and an iPad app made specifically for adidas own retail, Run Genie engages customers during the sales process with wearable technology. The Run Genie is a complete experience that starts with a 1 on 1 interview between the sales associate and customer. Data collecting pods are then attached to the customer’s shoes and they go for a short run. Upon returning to the store, information about the customer’s running style is downloaded into an iPad installed with Run Genie’s app. Then the associate uses the iPad to educate the customer about their running style, and the ideal product suited to it. The process ends when an optional email is sent to the customer summarizing the information gathered by Run Genie, along with the product it helped the associate to suggest. With intuitive design, simple functionality, and valuable data, Run Genie provides adidas staff with all the tools required to gain insight into a customer’s running needs so they can deliver optimal customer service. 1.1 What’s included with Run Genie Check to make sure there are no components missing. The Run Genie is provided to adidas stores as a system containing:  6 data collection pods o Each pod is equipped with a rechargeable Lithium Ion battery and Bluetooth Low Energy (Smart) Wireless 2.4 GHz technology.  1 charging base  1 ac/dc power supply o Input 100 – 240 VAC 50/60 HZ o Output 5V DC 1 Amp  Quick start guide and other documentation  Reusable storage box Not included in the system is the Run Genie app that runs on an Apple iPad. Learn more about which iPad’s work with Run Genie in section 1.2 1.2 Run Genie hardware requirements The Run Genie app uses the iPad’s Bluetooth® technology to download information collected by Run Genie’s wearable Pods. Ensure the store’s iPad meets the following requirements:  iPad equipped with Bluetooth 4 technology  Supported models include: iPad Air 2, iPad Air, iPad mini 3, iPad mini 2, iPad mini The internal adidas MDM system is used to distribute the Run Genie’s app; please contact an adidas IT department to request a download for the store’s iPad. The Pods can be used with more than one iPad in the same store. 2.0 Pods 2.0 Charging the Run Genie Pods To maintain a charge in the Run Genie Pods, do the following: Engine Digital • Copy Deck 3 Place the Pods on the charging dock. Make sure the Pods always have a charge and are ready to go. Monitor the charge When a Pod’s green LED light is “breathing”, the Pod is charging properly. Ready to Use When the Pod’s LED light is a solid green, they are fully charged. 3.0 How to do the assessment (Run) 3.0 Conducting a Run Genie session The Run Genie experience is executed by a sales associate during their engagement with a customer through the following steps: 1. Short interview. Each Run Genie session begins with an associate using an iPad installed with Run Genie’s app to interview a customer with a few short questions designed to gain insight into the type of a runner they are. The interview also helps the associate assess a customer’s footwear needs while they build a rapport with them. 2. Pod setup. The associate then pairs 2 pods to the same iPad used during the interview. After the Pods are paired and ready the associate hands them to the customer and instructs them how to secure them to their laces. 3. Customer run. The customer is then directed by the associate to go on a short run. They will know the run is complete when the LED lights on the Pods change from green to orange (less than 1 minute). The run can be conducted outside over ground, or inside on a treadmill. 4. Results analysis. After the run, the results are downloaded and analyzed by Run Genie’s app and displayed on the iPad with easy to understand graphics and charts enabling the sales associate to take the customer through their running classification. 5. Shoe recommendation. Now the sales associate can recommend shoes appropriate for the customer’s running classification; either using information from the app (it will give a list of recommended shoes) or their own knowledge of running styles. The pods are then removed from the customer’s shoes and ready for the next user. 6. E-mail take away. Customers have the option of receiving an emailed copy of their Run Genie experience, along with the running results and any shoe recommendations provided. 3.1 Correctly attaching the Pods Run Genie’s Pods are designed to attach to the laces of a running shoe. There’s a Pod for both the left and right foot, but it doesn’t matter which Pod goes on which foot. Ensure the following when attaching Run Genie’s Pods to a shoe’s laces: 1. Pods need to be placed through the top one to two sets of laces (as many as possible for maximum stability) then secured down when the customer ties the knot. 2. Make sure the Pods are centered on the laces for the best results. 3.2 Pairi…

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2.45 GHz AntennaP/N 2450AT18A100 Detail Specification: 09/03/03 Page 1 of 3 General Specifications Part Number2450AT18A100Input Power500mW max. Frequency Range2400 - 2500 MhzImpedance50 Ω Peak Gain0.5 dBi typ. (XZ-V)Operating Temperature-40 to +85°C Average Gain-0.5 dBi typ. (XZ-V)Reel Quanity3,000 Return Loss9.5 dB min. No. Function Terminal Configuration 1Feeding Point 2NC Mechanical Dimensions Inmm L±± W±± T a±± Mounting Considerations Mount these devices with brown mark facing up. Units: mm Line width should be designed to provide 50Ω impedance matching characteristics. a) Without Matching Circuits b) With Matching Circuits Johanson Technology, Inc. reserves the right to make design changes without notice. All sales are subject to Johanson Technology, Inc. terms and conditions. www.johansontechnology.com 931 Via Alondra • Camarillo, CA 93012 • TEL 805.389.1166 FAX 805.389.1821 2003 Johanson Technology, Inc. All Rights Reserved "High Frequency Ceramic Solutions" 0.0080.1263.200.20 1.30 0.0200.012 0.063 0.051 1.60 +.004/-.008 0.0080.20 0.500.30 +0.1/-0.2 1 2 L W a T * 2.6 4.2 1.6 1.90.4 2.7nH 1.0pF 3.9nH 2.45 GHz AntennaP/N 2450AT18A100 Detail Specification: 09/03/03 Page 2 of 3 Typical Electrical Characteristics (T=25 o C) Test Board: Return Loss a) Without Matching Circuitsb) With Matching Circuits Johanson Technology, Inc. reserves the right to make design changes without notice. All sales are subject to Johanson Technology, Inc. terms and conditions. www.johansontechnology.com 931 Via Alondra • Camarillo, CA 93012 • TEL 805.389.1166 FAX 805.389.1821 2003 Johanson Technology, Inc. All Rights Reserved "High Frequency Ceramic Solutions" ) ) ) ) ) ) ) ) ) Ground 13.5mm 6.5mm 39.5mm6.5mm Matching Circuit No Ground 50Ω Feed Line Antenna 19mm 2.45 GHz AntennaP/N 2450AT18A100 Detail Specification: 09/03/03 Page 3 of 3 Typical Radiation Patterns Johanson Technology, Inc. reserves the right to make design changes without notice. All sales are subject to Johanson Technology, Inc. terms and conditions. www.johansontechnology.com 931 Via Alondra • Camarillo, CA 93012 • TEL 805.389.1166 FAX 805.389.1821 2003 Johanson Technology, Inc. All Rights Reserved "High Frequency Ceramic Solutions" ) ) ) ) ) ) ) ) ) XY-V/XY-H 180° 270° 0° 90° X Z Y XY-cut scanning direction XY cut @2.45GHz Vertical Horizontal XZ-V/XZ-H YZ-V/YZ-H 180° 270° 0° 90° X Z Y XZ-cut scanning direction 180° 270° 0° 90° X Z Y YZ-cut scanning direction XZ cut @2.45GHz Vertical Horizontal YZ cut @2.45GHz Vertical Horizontal

Antenna Info: The device complies with paragraph 15.203 of FCC rules because the antenna is in a permanently sealed enclosure and is unable to be removed or adjusted by the consumer. Manufacturer: Johanson Model number: 2450AT18A100_10‐03 Peak Gain: 0.5 dBi typ. (XZ‐V) Average Gain: ‐0.5 dBi typ. (XZ‐V) Antenna description: Chip Antenna 2.4GHz

This report must not be used to claim product certification, approval, or endorsement by NVLAP, NIST, or any agency of the federal government of the United States of America. This Report may only be duplicated in its entirety Adidas International, Inc. Running Genie FCC 2.1093:2015 Report # ADID0026 NVLAP Lab Code: 200630-0 CERTIFICATE OF EVALUATION 2014-12-10 Product compliance is the responsibility of the client; therefore, the tests and equipment modes of operation represented in this report were agreed upon by the client, prior to testing. The results of this test pertain only to the sample(s) tested. The specific description is noted in each of the individual sections of the test report supporting this certificate of test. This report reflects only those tests from the referenced standards shown in the certificate of test. It does not include inspection or verification of labels, identification, marking or user information. Last Date of Test: July 9, 2015 Adidas International, Inc. Model: Running Genie Radio Equipment Testing Standards Specification Method FCC 2.1093:2015 FCC KDB 447498 D01 v05r02 Results Method Clause Test Description Applied Results Comments 4.3.1 General SAR test reduction and exclusion guidance Yes Pass Deviations From Test Standards None Approved By: Don Facteau, IT manager Report No. ADID00262/7 REVISION HISTORY REV 2014.10.14 Revision Number Description Date Page Number 00 None Report No. ADID00263/7 ACCREDITATIONS AND AUTHORIZATIONS REV 2015.2.19 United States FCC - Designated by the FCC as a Telecommunications Certification Body (TCB). Certification chambers, Open Area Test Sites, and conducted measurement facilities are listed with the FCC. A2LA - Accredited by A2LA to ISO / IEC 17065 as a product certifier. This allows Northwest EMC to certify transmitters to FCC and IC specifications. NVLAP - Each laboratory is accredited by NVLAP to ISO 17025 Canada IC - Recognized by Industry Canada as a Certification Body (CB). Certification chambers and Open Area Test Sites are filed with IC. European Union European Commission – Validated by the European Commission as a Conformity Assessment Body (CAB) under the EMC directive and as a Notified Body under the R&TTE Directive. Australia/New Zealand ACMA - Recognized by ACMA as a CAB for the acceptance of test data. Korea MSIP / RRA - Recognized by KCC’s RRA as a CAB for the acceptance of test data. Japan VCCI - Associate Member of the VCCI. Conducted and radiated measurement facilities are registered. Taiwan BSMI – Recognized by BSMI as a CAB for the acceptance of test data. NCC - Recognized by NCC as a CAB for the acceptance of test data. Singapore IDA – Recognized by IDA as a CAB for the acceptance of test data. Israel MOC – Recognized by MOC as a CAB for the acceptance of test data. Hong Kong OFCA – Recognized by OFCA as a CAB for the acceptance of test data. Vietnam MIC – Recognized by MIC as a CAB for the acceptance of test data. SCOPE For details on the Scopes of our Accreditations, please visit: http://www.nwemc.com/accreditations/ http://gsi.nist.gov/global/docs/cabs/designations.html Report No. ADID00264/7 FACILITIES REV 2015.2.19 California Labs OC01-13 41 Tesla Irvine, CA 92618 (949) 861-8918 Minnesota Labs MN01-08, MN10 9349 W Broadway Ave. Brooklyn Park, MN 55445 (612)-638-5136 New York Labs NY01-04 4939 Jordan Rd. Elbridge, NY 13060 (315) 554-8214 Oregon Labs EV01-12 22975 NW Evergreen Pkwy Hillsboro, OR 97124 (503) 844-4066 Texas Labs TX01-09 3801 E Plano Pkwy Plano, TX 75074 (469) 304-5255 Washington Labs NC01-05 19201 120 th Ave NE Bothell, WA 9801 (425)984-6600 NVLAP NVLAP Lab Code: 200676-0 NVLAP Lab Code: 200881-0 NVLAP Lab Code: 200761-0 NVLAP Lab Code: 200630-0 NVLAP Lab Code:201049-0 NVLAP Lab Code: 200629-0 Industry Canada 2834B-1, 2834B-3 2834E-1 N/A 2834D-1, 2834D-2 2834G-1 2834F-1 BSMI SL2-IN-E-1154R SL2-IN-E-1152R N/A SL2-IN-E-1017 SL2-IN-E-1158R SL2-IN-E-1153R VCCI A-0029 A-0109 N/A A-0108 A-0201 A-0110 Recognized Phase I CAB for ACMA, BSMI, IDA, KCC/RRA, MIC, MOC, NCC, OFCA US0158 US0175 N/A US0017 US0191 US0157 Report No. ADID00265/7 PRODUCT DESCRIPTION 2014-12-10 Client and Equipment Under Test (EUT) Information Company Name: Adidas International, Inc. Address: 5055 N Greeley Ave City, State, Zip: Portland, OR 97214 Test Requested By: Benjamin Kleiman Model: Running Genie Evaluation Date: July 9, 2015 Information Provided by the Party Requesting the Test Functional Description of the EUT: A wearable gait analysis tool. Two pods are worn--one on each foot for about 1 minute while running. They are charged in a charging station which is plugged into the wall with an AC/DC power adapter with an integral plug. Testing Objective: To demonstrate compliance with FCC requirements for RF exposure for 2.1093 portable devices. Report No. ADID00266/7 SAR TEST EXCLUSION WTD.2014.12.17 OVERVIEW The device is excluded from SAR evaluation and therefore deemed compliant with FCC RF exposure requirements as described below: COMPLIANCE WITH FCC KDB 447498 D01 General RF Exposure Guidance v05r02 KDB 447498 D01 General RF Exposure Guidance v05r02, Section 4.3.1 “The 1-g and 10-g SAR test exclusion thresholds for 100 MHz to 6 GHz at test separation distances ≤ 50 mm are determined by: [(max. power of channel, including tune-up tolerance, mW)/(min. test separation distance, mm)] · [√f(GHz)] ≤ 3.0 for 1-g SAR and ≤ 7.5 for 10-g extremity SAR, where  f(GHz) is the RF channel transmit frequency in GHz  Power and distance are rounded to the nearest mW and mm before calculation  The result is rounded to one decimal place for comparison  3.0 and 7.5 are referred to as the numeric thresholds in the step 2 below The test exclusions are applicable only when the minimum test separation distance is ≤ 50 mm and for transmission frequencies between 100 MHz and 6 GHz. When the minimum test separation distance is < 5 mm, a distance of 5 mm according to 5) in section 4.1 is applied to determine SAR test exclusion.” METHOD…

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This report must not be used to claim product certification, approval, or endorsement by NVLAP, NIST, or any agency of the federal government of the United States of America. This Report may only be duplicated in its entirety Adidas International, Inc. Run Genie FCC 15.207:2015 FCC 15.247:2015 Report # ADID0026.1 Rev.1 NVLAP Lab Code: 200630-0 CERTIFICATE OF TEST 2014-12-10 Product compliance is the responsibility of the client; therefore, the tests and equipment modes of operation represented in this report were agreed upon by the client, prior to testing. The results of this test pertain only to the sample(s) tested. The specific description is noted in each of the individual sections of the test report supporting this certificate of test. This report reflects only those tests from the referenced standards shown in the certificate of test. It does not include inspection or verification of labels, identification, marking or user information. Last Date of Test: August 17, 2015 Adidas International, Inc. Model: Run Genie Radio Equipment Testing Standards Specification Method FCC 15.207:2015 ANSI C63.10:2013 FCC 15.247:2015 ANSI C63.10:2013 Results Method Clause Test Description Applied Results Comments 6.2 Powerline Conducted Emissions No N/A Not required for a battery powered EUT. 6.5, 6.6 Spurious Radiated Emissions Yes Pass 6.7 Spurious Conducted Emissions Yes Pass 6.7 Band Edge Compliance Yes Pass 6.9.1 Occupied Bandwidth Yes Pass 6.10.2 Output Power Yes Pass 6.11.2 Power Spectral Density Yes Pass 7.5 Duty Cycle Yes Pass Deviations From Test Standards None Approved By: Kyle Holgate, Operations Manager Report No. ADID0026.1 Rev 012/44 REVISION HISTORY REV 2014.10.14 Revision Number Description Date Page Number 00 None 01 Updated last test date on the cover, product description, and modifications page 08-19-2015 1, 7, 10 01 Added configuration page 8-19-2015 9 01 Added Spurious radiated emissions for standalone 8-19-2015 22-24 Report No. ADID0026.1 Rev 013/44 ACCREDITATIONS AND AUTHORIZATIONS REV 2015.2.19 United States FCC - Designated by the FCC as a Telecommunications Certification Body (TCB). Certification chambers, Open Area Test Sites, and conducted measurement facilities are listed with the FCC. A2LA - Accredited by A2LA to ISO / IEC 17065 as a product certifier. This allows Northwest EMC to certify transmitters to FCC and IC specifications. NVLAP - Each laboratory is accredited by NVLAP to ISO 17025 Canada IC - Recognized by Industry Canada as a Certification Body (CB). Certification chambers and Open Area Test Sites are filed with IC. European Union European Commission – Validated by the European Commission as a Conformity Assessment Body (CAB) under the EMC directive and as a Notified Body under the R&TTE Directive. Australia/New Zealand ACMA - Recognized by ACMA as a CAB for the acceptance of test data. Korea MSIP / RRA - Recognized by KCC’s RRA as a CAB for the acceptance of test data. Japan VCCI - Associate Member of the VCCI. Conducted and radiated measurement facilities are registered. Taiwan BSMI – Recognized by BSMI as a CAB for the acceptance of test data. NCC - Recognized by NCC as a CAB for the acceptance of test data. Singapore IDA – Recognized by IDA as a CAB for the acceptance of test data. Israel MOC – Recognized by MOC as a CAB for the acceptance of test data. Hong Kong OFCA – Recognized by OFCA as a CAB for the acceptance of test data. Vietnam MIC – Recognized by MIC as a CAB for the acceptance of test data. SCOPE For details on the Scopes of our Accreditations, please visit: http://www.nwemc.com/accreditations/ http://gsi.nist.gov/global/docs/cabs/designations.html Report No. ADID0026.1 Rev 014/44 MEASUREMENT UNCERTAINTY TMU.2014.12.03 Measurement Uncertainty When a measurement is made, the result will be different from the true or theoretically correct value. The difference is the result of tolerances in the measurement system that cannot be completely eliminated. To the extent that technology allows us, it has been our aim to minimize this error. Measurement uncertainty is a statistical expression of measurement error qualified by a probability distribution. A measurement uncertainty estimation has been performed for each test per our internal quality document WP 342. The estimation is used to compare the measured result with its "true" or theoretically correct value. The expanded measurement uncertainty (K=2) for each test is on each data sheet. Our measurement data meets or exceeds the measurement uncertainty requirements of the applicable specification; therefore, the test data can be compared directly to the specification limit to determine compliance. The calculations for estimating measurement uncertainty are based upon ETSI TR 100 028 (or CISPR 16-4-2 as applicable), and are available upon request. The following table represents the Measurement Uncertainty (MU) budgets for each of the tests that may be contained in this report. Test + MU - MU Frequency Accuracy (Hz) 0.0007% -0.0007% Amplitude Accuracy (dB) 1.2 dB -1.2 dB Conducted Power (dB) 0.3 dB -0.3 dB Radiated Power via Substitution (dB) 0.7 dB -0.7 dB Temperature (degrees C) 0.7°C -0.7°C Humidity (% RH) 2.5% RH -2.5% RH Voltage (AC) 1.0% -1.0% Voltage (DC) 0.7% -0.7% Field Strength (dB) 5.2 dB -5.2 dB AC Powerline Conducted Emissions (dB) 2.9 dB -2.9 dB Report No. ADID0026.1 Rev 015/44 FACILITIES REV 2015.2.19 California Labs OC01-13 41 Tesla Irvine, CA 92618 (949) 861-8918 Minnesota Labs MN01-08, MN10 9349 W Broadway Ave. Brooklyn Park, MN 55445 (612)-638-5136 New York Labs NY01-04 4939 Jordan Rd. Elbridge, NY 13060 (315) 554-8214 Oregon Labs EV01-12 22975 NW Evergreen Pkwy Hillsboro, OR 97124 (503) 844-4066 Texas Labs TX01-09 3801 E Plano Pkwy Plano, TX 75074 (469) 304-5255 Washington Labs NC01-05 19201 120 th Ave NE Bothell, WA 9801 (425)984-6600 NVLAP NVLAP Lab Code: 200676-0 NVLAP Lab Code: 200881-0 NVLAP Lab Code: 200761-0 NVLAP Lab Code: 200630-0 NVLAP Lab Code:201049-0 NVLAP Lab Code: 20…

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photo EV01 FCC SRE 001.JPG EV01 FCC SRE 002.JPG SPURIOUS RADIATED EMISSIONS PSA-ESCI 2015.03.03 photo EV01 FCC SRE 003.JPG EV01 FCC SRE 004.JPG SPURIOUS RADIATED EMISSIONS PSA-ESCI 2015.03.03 photo EV01 FCC SRE 005.JPG SPURIOUS RADIATED EMISSIONS PSA-ESCI 2015.03.03 photo 001.JPG 002.JPG SPURIOUS RADIATED EMISSIONS PSA-ESCI 2015.03.03 Report No. ADID0026 Rev.1 Photos Only2/12 photo 003.JPG 004.JPG SPURIOUS RADIATED EMISSIONS PSA-ESCI 2015.03.03 Report No. ADID0026 Rev.1 Photos Only3/12 photo 005.JPG SPURIOUS RADIATED EMISSIONS PSA-ESCI 2015.03.03 Report No. ADID0026 Rev.1 Photos Only4/12 XMit 2015.01.14 EV06 Normal Temp Direct Connect 001.JPG EV06 Normal Temp Direct Connect 004.JPG SPURIOUS CONDUCTED EMISSIONS Report No. ADID0026 Rev.1 Photos Only5/12 XMit 2015.01.14 EV06 Normal Temp Direct Connect 001.JPG EV06 Normal Temp Direct Connect 004.JPG BAND EDGE COMPLIANCE Report No. ADID0026 Rev.1 Photos Only6/12 XMit 2015.01.14 EV06 Normal Temp Direct Connect 001.JPG EV06 Normal Temp Direct Connect 004.JPG OCCUPIED BANDWIDTH Report No. ADID0026 Rev.1 Photos Only7/12 XMit 2015.01.14 EV06 Normal Temp Direct Connect 001.JPG EV06 Normal Temp Direct Connect 004.JPG OUTPUT POWER Report No. ADID0026 Rev.1 Photos Only8/12 XMit 2015.01.14 EV06 Normal Temp Direct Connect 001.JPG EV06 Normal Temp Direct Connect 004.JPG POWER SPECTRAL DENSITY Report No. ADID0026 Rev.1 Photos Only9/12 XMit 2015.01.14 EV06 Normal Temp Direct Connect 001.JPG EV06 Normal Temp Direct Connect 004.JPG DUTY CYCLE Report No. ADID0026 Rev.1 Photos Only10/12